External Communication Management: Arbitral Award and Cartagena Refinery Modernization Project<\/strong> (Cartagena Refinery | Ecopetrol Group)<\/em><\/p>\n\n\n\n I led the institutional communication strategy for the Cartagena Refinery during one of the most complex processes in its history: the international arbitration against CB&I\/McDermott before the International Chamber of Commerce (ICC), which resulted in a favorable award of US$1 billion<\/strong>.<\/p>\n\n\n\n I constructed and managed the institutional narrative that repositioned Reficar\u2014moving it away from past scandals and framing it as a vindicated national strategic asset. To achieve this, I coordinated the media presence of President Herman Gal\u00e1n, securing coverage in Forbes Colombia<\/strong> and Bloomberg L\u00ednea<\/strong>, two of the most influential financial outlets in Latin America.<\/p>\n\n\n\n This strategy helped protect the reputation of Colombia’s second-largest company during an international legal process and positioned the Modernization Project as a milestone in the Colombian energy transition.<\/p>\n\n\n\n Internal Communication for Cartagena Refinery<\/strong> (Cartagena Refinery | Ecopetrol Group)<\/em><\/p>\n\n\n\n I directed the internal communication channels at the Cartagena Refinery, articulating the strategic narrative for one of Colombia’s most significant energy modernization projects. The internal newsletter served as the primary vehicle for organizational communication during the industrial and energy transition of the most complex refinery in the Colombian Caribbean.<\/p>\n\n\n\n Inauguration of the Solar Ecopark at Cartagena Refinery<\/strong> (Cartagena Refinery | Ecopetrol Group)<\/em><\/p>\n\n\n\n I directed this audiovisual project, which compiles footage and interviews with workers and contractors from the Cartagena Refinery (Ecopetrol Group) during the launch of the Solar Ecopark. This facility provides clean energy to the most important strategic asset in the Colombian Caribbean.<\/p>\n\n\n\n