Communications professional with over twelve years of experience in energy, mining, and public policy across Colombia and the United States. I have led communication strategies, reputation management, and media relations in high-exposure sectors, effectively bridging narratives, data, and public affairs to strengthen institutional positioning and social license to operate.
Professional Experience
Arthur J. Gallagher & Co. | Digital Experience Specialist
As part of Gallagher’s Global Digital Experience team, I lead strategic content management and digital presence optimization for websites and social media across Latin America. My work contributes to brand positioning, institutional consistency, and the strengthening of Gallagher’s reputation throughout the Americas.
Cartagena’s Refinery (Ecopetrol Group) | Senior Communications Professional
I directed the planning and execution of comprehensive internal and external communication strategies for one of Colombia’s most significant industrial projects, operated under a Free Trade Zone regime. I led media relations at both national and international levels and coordinated engagement with key stakeholders in the energy sector, strengthening the company’s institutional reputation and social license to operate.
Key achievements include designing strategic narratives for the disclosure of the Modernization Project, coordinating high-level interviews and spokesmanship, creating digital content, and proactively managing reputational issues—specifically the arbitration between the Cartagena Refinery and CB&I.
National Planning Department (DNP) | Communications Lead for Territorial Pacts
At the National Planning Department (DNP), I led the comprehensive communication strategy for the “Territorial Pacts” program, successfully positioning it within the national public agenda. I designed and implemented visibility campaigns across media and digital platforms, coordinated institutional spokesmanship, and managed relations with regional and national press. I structured strategic content and executive presentations to strengthen the program’s understanding and legitimacy across various regions.
National Sexual Violence Resource Center | Bilingual Resource Development Assistant
I directed the creation of Spanish-language media campaigns focused on sexual violence prevention, targeting Latino communities across Pennsylvania. I also implemented strategies for print and digital advertising, SEO-optimized content, and event development tailored specifically to Latino audiences.
Prodeco Group (Glencore) | Communications Professional
I directed the creation of Spanish-language media campaigns focused on sexual violence prevention, targeting Latino communities across Pennsylvania. I also implemented strategies for print and digital advertising, SEO-optimized content, and event development tailored specifically to Latino audiences.
El Heraldo Newspaper | Digital Journalist
During my time at EL HERALDO, I worked as a digital journalist, creating media content (including long-form features, investigative reports, and daily news), managing social media accounts, and optimizing for SEO. I also maintained active audience engagement to ensure the precise and timely dissemination of information.
Education
- Pennsylvania State University (Pennsylvania, United States) | M.A. in Comunicaciones
- Universidad Autónoma del Caribe (Barranquilla, Colombia) | B.A. in Communications and Journalism
Awards
- Richard E. Ziegler and Stephanie A. Ziegler History Scholarship | Pennsylvania State University: Academic scholarship awarded for excellence and outstanding performance in graduate studies.
- Colfuturo Scholar | Colfuturo Foundation, Colombia: Recipient of the “Crédito-Beca” loan-scholarship for master’s studies abroad, awarded based on academic merit and professional potential.